A form of television advertisement that acts as a stand-alone program, and typically lasts longer than five minutes. Because an infomercial lasts longer than a regular commercial, it is able to present more details about a product or service and gives a company more time to present a persuasive call to action. Most infomercials will prompt the viewer to call a toll free number or visit a website to make a purchase several times during its run.
"Infomercial" is a combination of the words "information" and "commercial".
Infomercials came to prominence during the 1980s after the Federal Communications Commission (FCC) relaxed rules that limited the amount of commercial content that could be shown on television. This type of advertising is famed for appearing on television during off-peak hours, typically late at night or early in the morning. Advertising rates for these hours are lower than during the day, allowing companies selling their products to buy up more time than they would be able to if advertising on a popular television show.
Investment dictionary. Academic. 2012.
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infomercial — in‧fo‧mer‧cial [ˈɪnfəʊmɜːʆl ǁ foʊmɜːr ] noun [countable] MARKETING a television or radio advertisement made to look and sound like a real programme, often a financial news report or an advice show * * * infomercial UK US // noun [C] MARKETING,… … Financial and business terms
infomercial — 1983, from INFO (Cf. info ) + COMMERCIAL (Cf. commercial). Before infomercial was the print form, advertorial (1961) … Etymology dictionary
infomercial — [n] full length television program existing solely to market a product advertorial, commercial, demonstration, docutainment, infotainment, paid announcement; concept 277 … New thesaurus
infomercial — [in΄fō mʉr′shəl] n. [ INFO(RMATION) + (COM)MERCIAL; or < earlier informercial, formed similarly] a long TV commercial, often made to resemble a talk show, educational demonstration, interview, etc … English World dictionary
Infomercial — Infomercials (or informercials) are television commercials that run for one minute or for as long as a typical television program. Infomercials are also known as paid programming (or teleshopping in Europe). Originally, they were typically shown… … Wikipedia
Infomercial — Los infomerciales, también conocidos como teletiendas o programación pagada, son comerciales televisivos que pueden tener una duración igual a la de un típico programa de televisión de media hora. Se emiten normalmente fuera de las horas pico,… … Wikipedia Español
infomercial — UK [ˌɪnfəʊˈmɜː(r)ʃ(ə)l] / US [ˌɪnfoʊˈmɜrʃ(ə)l] noun [countable] Word forms infomercial : singular infomercial plural infomercials a long advertisement on television that is made in the style of an ordinary programme … English dictionary
Infomercial — Ein Infomercial (zusammengesetzt aus Information und Commercial) ist ein längerer Werbespot in Form einer unterhaltenden Fernsehsendung. Er bildet als Form des Teleshoppings eine gängige Art der Bewerbung für verschiedene Produkte, meist Küchen … Deutsch Wikipedia
infomercial — /in feuh merr sheuhl, foh /, n. Radio and Television. a long commercial that informs or instructs, esp. in an original and entertaining manner: an infomercial on making Christmas decorations using the sponsor s brand of glue. Also, informercial.… … Universalium
infomercial — [[t]ɪ̱nfoʊmɜ͟ː(r)ʃ(ə)l[/t]] infomercials N COUNT An infomercial is a television programme in which a famous person gives information about a company s products or services, or a politician gives his or her opinions. The word is formed from… … English dictionary